航空貨運承攬業客戶對綠色運輸服務願付價格之研究

Abstract

空運運輸的二氧化碳排放密度最高，在環境保護的浪潮衝擊下，國內航空貨物運輸服務的使用者，也就是航空貨運承攬業的客戶，是否會因為空運運輸對環境的污染程度較大，碳排放量也過高，而願意付出較高的價格使用綠色運輸服務。 於上述研究背景與動機下，本研究採抽樣方式對使用航空貨運承攬業出口服務的企業進行問卷調查，回收57份有效問卷進行分析，結果發現航空貨運承攬業客戶對綠色採購認知會影響綠色運輸認知，而綠色運輸認知會影響綠色運輸服務的願付價格。

The emission density of carbon dioxide by Air Transportation is considered the highest. Under the impact of trend with environmental protection, it is dubious if users of Air Transportation service in the country, who are business customers of Air Freight Forwarder, will agree to pay higher price for using green transportation service simply because the extent of pollution by Air Transportation upon the environment is greater and so as the overtly high carbon emission. Based upon the aforementioned research motive background and motive, this study has carried out questionnaire survey among those business customers that use export service offered by Air Freight Forwarder, while 57 copies of valid questionnaires are retrieved for analysis. It is found from the results that green procurement cognition of business customers of Air Freight Forwarder will affect their cognition for green transportation and the cognition of green transportation will affect the willingness to pay for green transportation.