探討南非營建業促進出口成長及轉型之策略性發展政策

Abstract

The world construction industry has experienced a new wave of development whereby the emerging economies have become leaders in International construction. The current economic and social developments derive from emerging economies drive for modern infrastructure and better service delivery fuelled by rising urban growth in major cities. Many governments are establishing export promotion agencies aimed at exporting goods and services to other countries. South Africa’s construction industry relies on government investments and much less on private investment. South Africa experienced considerable growth from the early 2000s which led to the modern infrastructural changes we see today in terms of landscape, transport systems and some of the world class facilities. The country was able to win a bid for hosting the first ever Soccer World Cup on the African continent in 2010 and held several major international events. Despite these achievements the country faces a period of challenges post-World Cup whereby half a million people lost their jobs due to end of major projects, government infrastructure projects have slowed and business confidence declined. Qualitative descriptive analysis results are shown to depict current drivers and trends of the international infrastructural developments. Bain’s (1950) re-constructed SCP framework shows the industry’s nature and characteristics in terms of the different elements that feature from the original construct including, the public policy component as a major influence to structure and conduct in the industry as they move out to international markets. South Africa construction industry is the focus case and various elements of the model are thoroughly analyzed. Further, a component of export promotion is added to the framework as an intervention strategy towards growth and transformation in the industry able to influence the whole system leading to desired outcomes, i.e. diversification and internationalization. The characteristics of the export promotion agency show us that firms can gain advantage through the inter-relationships and management of its systems through well coordinated activities. The nature of this framework can easily be adapted to fit the roles of other sectors wanting to follow the same route of exporting their services.

The world construction industry has experienced a new wave of development whereby the emerging economies have become leaders in International construction. The current economic and social developments derive from emerging economies drive for modern infrastructure and better service delivery fuelled by rising urban growth in major cities. Many governments are establishing export promotion agencies aimed at exporting goods and services to other countries. South Africa’s construction industry relies on government investments and much less on private investment. South Africa experienced considerable growth from the early 2000s which led to the modern infrastructural changes we see today in terms of landscape, transport systems and some of the world class facilities. The country was able to win a bid for hosting the first ever Soccer World Cup on the African continent in 2010 and held several major international events. Despite these achievements the country faces a period of challenges post-World Cup whereby half a million people lost their jobs due to end of major projects, government infrastructure projects have slowed and business confidence declined. Qualitative descriptive analysis results are shown to depict current drivers and trends of the international infrastructural developments. Bain’s (1950) re-constructed SCP framework shows the industry’s nature and characteristics in terms of the different elements that feature from the original construct including, the public policy component as a major influence to structure and conduct in the industry as they move out to international markets. South Africa construction industry is the focus case and various elements of the model are thoroughly analyzed. Further, a component of export promotion is added to the framework as an intervention strategy towards growth and transformation in the industry able to influence the whole system leading to desired outcomes, i.e. diversification and internationalization. The characteristics of the export promotion agency show us that firms can gain advantage through the inter-relationships and management of its systems through well coordinated activities. The nature of this framework can easily be adapted to fit the roles of other sectors wanting to follow the same route of exporting their services.