國際策略聯盟成效的影響因素分析─以新竹科學園區為例

Abstract

在進行國際策略聯盟時應保持何種之經營態度及認知方能在聯盟中獲致較 高的成效﹖本研究以新竹科學園區內的廠商為實證對象，利用統計的分析 工具，探討影響國際策略聯盟成效之因素。首先，本研究從學術界的立場 ，建構衡量國際策略聯盟成效的指標及方式。以此成效值為基礎，探討公 司基本屬性、聯盟產品的經營環境、聯盟特質、及聯盟運作等四部份與成 效的關聯。而對於聯盟運作則從公司與夥伴之關係切入，分為公司對聯盟 之態度、雙方互動及相對能力三方面作探討。經統計檢定及分析後發現 ： 1.聯盟中不同的因素與執行情形各自影響著某特定目的的成效。亦即 廠商不易藉由改進某特定的作法或因素而求在各項目的上皆獲致成效的提 昇。故廠商在聯盟前應先確知各目的對本身之重要程度，將有限的資源投 入影響程度較大者，此必能獲得較高的成效。 2.縱觀本研究所假設的因 素，影響聯盟成效高低最鉅之因素莫過於公司對聯盟的支持態度，而參與 聯盟人員的素質、學習夥伴特有功夫的能力亦為重要因素。 3.在策略聯 盟時如何獲得較高的成效呢﹖就園區廠商而言，高的成效並非取決於彼此 的相對能力或公司規模、產品的創新速度、市場競爭速度等客觀條件，聯 盟參與者的態度及認知才是決定成效高低之關鍵。 What kinds of attitude and thought a firm should attend in order to obtain a higher effectiveness in an alliance ﹖ A case of Hsinchu Science-based Industrial Park have been studied the influential factors for the effectiveness of the international strategic alliance. First, this paper constructs indicators and a methodology to measure the effectiveness of a firm in the international strategic alliance. Based on this effectiveness value, this paper studies the relationship between the effectiveness and the firm's basic attributes, the industrial environment of the allied product, the traits and the operations of the alliance. As to the operations of the alliance, the problems of a firm and her partners are the focus of attention, including the firm's attitude toward the alliance, the interactions and relative competence of the firm and her partners. The empirical results reveal the following: 1.The various factors influence the effectiveness of the specific objective respectively. That is, the effectiveness of every objective can't be increased simultaneously by improving one of the specific factors. Thus, the firm must confirm the urgency of every objective before the alliance is carried out. Factors which have a more important influence on the effectiveness of the the urgent objective should be allocated more resouces. 2.There is no influencial factor which is more important than the firm's support to the alliance in this study. However, the quality of the executant and the firm's ability to learn and apply the competence of her partners are also important factors to affect effectiveness. 3.How can a firm gain the higher effectiveness in an alliance﹖ In the case of Hsinchu Science-based Industrial Park, higher effectiveness is not determinded by relative competence or objective attributes such as scale, rates of innovation for product or competition for market.