台灣資訊電子業之結盟網路分析---社會網路分析法

Abstract

策略聯盟是近年來企業界紛紛採取的競爭手段，以運用其他組織的資源， 然策略聯盟的結果卻形成了結盟網路。所謂結盟網路是指廠商Ａ與廠商Ｂ 結盟；而廠商Ｂ又與廠商Ｃ、廠商Ｄ結盟；但廠商Ａ與廠商Ｄ也有結盟關 係，因廠商間的相互結盟所形成的網路。然結盟網路是否錯綜複雜、不規 則呢？依據社會結構理論，整個結盟網路還是有一規則存在，此為本研究 的研究目的。本研究是利用次級資料，進行社會網路分析。在整體的研究 設計上，是從文獻中提出結盟關係分析架構，將研究對象（目標廠商）的 結盟事件，分成研發、生產、行銷及財務等四種資源關係網路，從網路密 集度及角色互動型態二個角度，分析台灣資訊電子業之結盟網路。 就 網路密集度分析，瞭解垂直聯盟、水平聯盟、國際聯盟、政府研究機構及 其他廠商等五種結盟在各資源網路的競合程度。在角色互動型態分析，進 一步瞭解結盟網路中，具結構等位的各組群在各資源網路所扮演的角色型 態。 Strategic alliance is an effective way for a firm to get competitive advantage. Through strategic alliance, a firm can get its needed resource from other firms. Firms that are directly or indirectly allied thus form a network - so-called alliances network. This research intends to use social structure analysis technique to analyze the attributes of alliances networks of Taiwan's information industries. Secondary data of alliances are collected from various sources for this purpose. Alliance is classified into four kinds: R&D, product, marketing, and finance. After the complex network is constructed in the computer, density analysis and actor analysis are executed to understand the characteristics of the network. The density analysis enables us to understand five structures of alliances: vertical alliance, horizontal alliance, international alliance, governmental institution alliance, and arbitrary alliance. The actor analysis allows us to understand the role patterns of each group, which is structurally equivalent in the network.