台灣有線電視系統技術及經濟之研究

Abstract

有線電視服務由單向傳播、計次付費，而擴展至雙向點播與互動式電視， 均有賴於有線電視科技的創新與相關網路的建設。我國以往有線電視因為 非法經營，設備因陋就簡，欠缺企業化經營，面對資金與品質的要求與國 內的市場特性，如何維持競爭與保持獲利，是其未來經營最大的挑戰。本 研究旨在瞭解有線電視系統技術現況與發展趨勢，以及有有線電視系統的 建構成本與其經濟效益，以提供系統規劃之參考。 Cable TV technological innovations evolved cable services from one-way broadcasting to two-way video-on-demand and interactive TV. After the CATV Act was enforced in Taiwan, all sytem operators are faced with heavy investment to upgrade the quality f their quality of their distribution networks as well as the program contents. To adopt modernusiness management techniques and practices is a key for CATV operators maintain competitiveness and profitability. The purpose of this research is to assess the CATV technology and the economical feasibility of its operations. This will serve as reference for CATV systems investors and planners.