運用主題地圖與資料探勘建置複合式電子服務平台

Abstract

整合網路上眾多的單一電子服務，提供給使用者完整的複合式電子服務，不僅可以滿足客戶一次購足(One-Stop Shopping)的需求，更可以為企業帶來更大的商機。各種電子服務可能來自不同的電子服務提供者，各電子服務提供者所使用的系統平台也不盡相同，因此，如何管理與提供複合式電子服務流程之相關資訊資源是值得研究的議題。 本研究實作一個以知識地圖為導覽基礎的複合式電子服務平台，融入知識地圖概念來展現複合式電子服務流程，並以資料探勘的方法發掘複合式電子服務與使用者記錄檔中的隱含知識，透過主題地圖（Topic Maps）標準傳達結構化與關聯性的知識資源。平台後端利用Web Services整合多家電子服務提供者，達到跨組織的協同商務運作。同時設計出Web介面的主題地圖導覽系統以提供有效的複合式電子服務流程之瀏覽與推薦。本研究用模擬的案例示範展示複合式電子服務流程的導覽與服務的推薦，以驗證系統的有效性。

Providing users with composite e-services can fulfill user’s demand for one-stop shopping. Composite e-services are complex processes that require the cooperation among cross-organizational e-service providers. It also can bring greater business opportunity to enterprises. Thus, providing effective knowledge supports for managing composite e-services is an issue worth studying. The contribution of this research is implementing a composite e-service platform enhanced with knowledge maps for managing composite e-services. Data mining approach is applied to extract knowledge patterns from the attributes and usage records of composite e-services. Based on the mining result, Topic Maps are employed to construct the knowledge map. Moreover, this work utilizes web services to integrate different e-service providers’ system to achieve the ultimately goal of collaborative commerce. This work demonstrates the operations of composite e-Service navigator as well as the services of recommendation by a simulated scenario to examine the effectiveness of the proposed platform.