音樂錄影帶中的女性角色與地位

Abstract

是透過分析音樂錄影帶中的女性演員，來探討國內音樂錄影 地位。分析 的重點包括性別刻板印象、利社會行為、攻擊行 峖~齡、職業、職位等人 口學特性等；並且從音樂錄影帶的使 ^、演唱者性別及導演性別來探討描 寫女性演員方式的差異。本研究的樣本來自：華衛音樂網、衛視音樂台( Channel迉咱x新有線電視金曲點播頻道（第43頻道）等。總計得到國語音 樂錄影帶 a63首。國語音樂錄影帶以隨機抽樣法抽出100個樣本(50%) ；台語音樂錄影帶由於數量較少，因此不加抽樣，全數視為研究樣本。本 研究採內容分析法，由一位編碼者將碼，然後由研究者以統計軟體SPSS for Windows 6.0加以登錄與進行卡方檢定、變異數分析、定、百分比同 質性檢定等統計分析。 {，國內音樂錄影帶中，女演員出現的平均時間（ 以秒計）高 □篝t利社會行為的接受者、心理性行為的接受者和身體性 攻 蜈くㄟ版顙k演員。在刻板印象方面，女演員則最常被描寫成「光鮮整 潔的」。 This research focuses on actresses' image in music videos in including their sex role stereotypes, aggressive and prosocial behavior, and demographic features.In addition, some other factors such as language, the director's and singer's gender were studied in this research. A total of 226 Mandarin and 63 Taiwanese concept videos was from three music channels(Chinese Satellite Network, Channel V, Tai-Hsin cable Company) during a two week period. A simple random sample of 100 Mandarin videos was selected, the 63 Taiwanese videos were all included. All the 163 selected videos were content analyzed. Statistical tests such as t-tests, ANOVA, chi-square and z-score were used to test the research hypotheses. The results of this research are as follow: In general, women portrayed in music videos were of middle or class, of middle or lower level of education, and holding jobs of lower level. Women were receivers of prosocial behavior and of aggression initiated by men. They were well- dressed, sad and blue.