成長期新科技產品之工業購買行為研究:以廣告業購買彩色印表機為例

標題:	成長期新科技產品之工業購買行為研究:以廣告業購買彩色印表機為例 The study on industrial buying behavior of new-tech products in rapidly growing market
作者:	陳俊溢 Chen, Jun Yi 袁建中 Yuan, Jian Zhong 科技管理研究所
公開日期:	1994
URI:	http://140.113.39.130/cdrfb3/record/nctu/#NT832230004 http://hdl.handle.net/11536/59700
Appears in Collections:	Thesis