傳呼服務之發展趨勢,應用機會與大學生偏好分析

Abstract

傳呼服務是一種方便, 有效且經濟的行動通訊工具. 本研究探討傳 呼服務的發展沿革, 技術現況, 系統功能, 市場狀況與應用領域, 並據以 提出傳呼服務的發展趨勢, 應用機會與商品策略之建議. 在傳呼服務 使用者偏好分析部份, 本研究針對臺灣北部四所大學使用傳呼服務的學生 進行抽樣調查, 共獲得 110份有效樣本. 本研究將受訪者的偏好資料視作 序列尺度而非區間尺度, 利用無母數方法, 聯合分析等工具進行統計分 析. 本研究所獲致之結論如下:1.收訊品質, 接收範圍與傳呼機體積是 大學生最注重的商品屬性.2.大學生對雙向傳呼與語音傳呼商品等新服務 有相當高的使用意願.3.傳呼服務將朝功能多樣, 範圍擴大, 容量提昇, 操作簡便, 速度增加以及與其他設 備整合等方向發展.4.傳呼服務在臺 灣尚有相當之市場潛力.5.除個人行動通訊外, 傳呼服務尚可應用於資訊 提供, 貨運, 郵務, 客運, 救護, 警 察, 保全, 車輛防盜等業務. Paging service provides a convenient, effective, and economical means of mobile communication. This research investigated issues regarding itsdevelopment history, technological capabilities, system functions, marketstatus, and application potentials. The purpose was to find out its development trends and business opportunities, as well as give recommendations on future development strategies. This research surveyed 110 college students from Northern Taiwan foranalyzing users' preferences on paging service characteristics. Users'preferences were represented by ordinal- scaled instead of interval-scaleddata. Therefore, nonparametric statistics and conjoint analysis were usedin this research. Major results of this research include:1.Paging singal quality, reception area, and volume of pager are the three most important product attributes from the view points of college students.2.College students have strong tendency to subscribe to new paging services, such as two-way paging and voice paging.3. Paging service will continue to improve towards the goals of more functions, wider reception area, larger capacity, easier operation, higher speed, and integration with other computing and communication equipment.4.There exists further growth potential for paging service in Taiwan.5.In addition to mobile personal messaging, paging also provides useful applications in a variety of business areas, including information providing, trucking, mailing, public transportation, rescuing, patrolling, and automobile burglary alarming.