我國行動數據通訊服務的發展機會分析

Abstract

我國即將開放『行動數據通訊』服務﹐然而各項相關通訊法規制度、網路 系統規格、各類市場應用、軟硬體設備等﹐都尚在草擬或開發階段。本論 文之目的在探討以下各項課題：1. 分析評估各類『行動數據通訊』系統 之特性和功能﹐以瞭解未來系統發展的趨勢。2. 探討我國『行動數據通 訊』市場可能應用的種類和領域﹐並找出潛在用戶採用『行動數據通訊』 的考量因素。3. 分析在我國目前相關法規與競爭狀況下﹐經營『行動數 據通訊』網路的機會和行銷策略。 Taiwan Mobile Data Communication Service is scheduled to open to private company operation by end of 1996. However, the telecommunications LiberaLization LegisLations , the protocoles and standards, the potential applications, and the network equipments are still under planning & development. The purpose of this research was to explore answer to the following questions : 1. What are the capabilities of existing Mobile Data Communication system ,and the trend of their future development ? 2. What are the useful applications and the size of the market demand ? 3. Who will be the early adopters ? and what are their key decision factors to purchase ? 4. What are the business opportunities and marketing strategies for a typical mobile data service provider under the current regulation and competition ?