眼鏡造形與感覺意象對應關係之研究

Abstract

當我們在觀看一副眼鏡時，往往會對其造形、顏色、材質、紋路、……等產生一綜合的心理感受。這種心理上的感受，往往是構成我們感知產品意象的基礎；而我們也依據這種感受，來決定購買哪種款式的眼鏡。因此，造形要素質與風格意象應是息息相關的。本研究乃嘗試以科學定量的手法，探討人的心理感受與眼鏡造型之間的關係。 我們先萃選出一些具代表性的眼鏡樣本，以及適合眼鏡的意象形容詞來：並用表態分析法，將眼鏡所有的設計形式整理出來。再請受測者就每個意象形容詞，依其心理感覺，對每個眼鏡樣本進行感覺意象的評估。我們運用複回歸分析與類神經網路兩種手法，來分析眼鏡設計元件與人類感覺意象之間的關係，並由此歸納整理出符合不同感覺意象的設計原則來。最後依據這些原則，設計出一些設計案例來。 我們再以這些設計案例為樣本，進行進一步的檢證與評估，以了解本研究的適用性程度。檢證的結果顯示，本研究的適用性良好，頗符合人們對眼鏡造形的意象感覺模式。 透過本研究對眼鏡造形與感覺意象的探討，我們可得知兩者之間相互的對應關係。在實際上應用上，可幫助消費者得到客觀、快速的建議選案；同時也可幫助設計師在概念設計的初期，便能對意象風格有一個較容易掌握的操作準則，以清楚地掌控其所要表達的感覺意象。

While looking at eye-glasses, we will have various feelings on their forms, colors, textures, ... etc. These feelings direct us to decide which pair of eye-glasses to buy. Therefore, there must be a very close relationship between form features and style images of eye-glasses. This study tries to scientifically find out this relationship; that is, to figure out what kinds of forms will excite what kind of human sensation. In this study, we first extract some representative eye-glasses samples and appropriate image adjectives, and analyze the design attributes and feature values of these eye-glasses by using morphological analysis. Then, in an experiment, subjects are asked to evaluate the image felt as the ratings of those adjectives on each set of eye-glasses. Based on these evaluated data, the multiple regression analysis and artificial neural networks are used to analyze the relationship between form features and style images of eye-glasses. With this relationship, we conclude some design principles for every style images. Then, according to the design principles, we produce some design examples which are coressponding to some specific style images. We use these design examples as testing objects to examinate the validity of this study. The validity is proved; that is, the result of this study is very close to the model of human sensation. In the practical application, the relationship established in this study could assist consumer to get some objective suggestion of eye-glasses designs. Besides, it could also assist eye-glasses designers to get some design principles and directions in the concept design stage.