以供應鏈管理模式分析產業競爭優勢—以我國紡織產業為例

Abstract

當全球產業邁向國際化時，傳統以物流管理為主的後勤管理，以無法應付 多變競爭市場之需。因此，必須以包含物流、資訊流更廣泛的供應鏈管理 ，才能在競爭激烈而瞬息萬變的市場中制勝。因此，產業成為全球化產業 帶來產業活動的地理移動，所導致的供應鏈拉長時，如何做好供應鏈的管 理，變為保持競爭優勢的不二法們。本研究以供應鏈管理的模式，探討紡 織產業在邁向國際化時，應如何利用此一新的管理理念而維持其競爭優勢 ，並藉著個案實例之探討，找出供應鏈管理的程序，以供業者參考。關鍵 詞：供應鏈管理，競爭優勢，價值鏈。 Meanwhile, in the process of the industrialization of the global industrial, those so-called logistics management of traditional material management are already out of date in coping with the requirement of the hyper-competitive market. Therefore, to be the outright winner, the supply chain management with the flow materials and informations is necessary . As the geographical distribution is enlarged while industries become globalised and also cause the supply chain even longer , it is vital in implementing supply chain managementso as to ensure the competitive advantage.This research is using the model of supply chain management to discuss the textile industry in the process of industrialization, with the case studies to present the procedures in the supply chain management and demonstrate how to use its concept to keep the competitive advantage for the industries.Keyword: Globalization, Competitive Advantage , Supply Chain Management