全球資訊網與傳播調查研究--調適性電子問卷系統之設計與發展

Abstract

本研究主要目的在於提出一種調適型的電子問卷調查系統並探討其可行性 ，以便實施在中文化電腦網路環境中-尤其是以個人電腦（PC-based）為 主的環境中。本研究首先指出電腦輔助調查的演進及其形式（包括郵寄磁 片調查法、電腦輔助電話訪問調查法與電腦輔助面訪），其次提出各種網 路調查的形式（電子郵件、網路論壇、電子佈告欄與全球資訊網）並歸納 出其優缺點，最後提出調適性的電腦網路問卷系統，作為網路調查法之新 工具。本系統利用全球資訊網伺服器以及CGI程式為基礎，發展調適性電 子問卷所需的問題庫與鍊結函數。在頁面設計上參考文獻中所得出相關的 電腦輔助調查的設計原則。評估方式則採用可用性工程所提出的放聲思考 法與問卷兩種主要方式，並將測試人員分為專家與一般使用者，針對系統 的界面設計、系統發展與使用態度三個部份進行評估。其結果作為系統改 進之參考建議。 The main purposes of this study are to propose an adaptive on- line survey system which can be used in the PC-based, Chinese computer networks environment, and to investigate the feasibility of the system. This study first discusses the evolution and the forms of the computer assisted survey, including Disk-by Mail (DBM), Computer Assisted Telephone Interviewing (CATI) and Computer Assisted Personal Interviewing (CAPI), and then investigates the forms of network survey, including E-Mail, Newsgroup, Bulletin-Board System (BBS) and World-Wide Web (WWW). This study also compares the advantages and disadvantages of these forms. Finally, this study proposes the adaptive questionnaire as a new method for the on-line survey research.The adaptive on-line survey system was developed on the World-Wide Web server and used Visual Basic programming language to develop the "question bank" and "linkage function" for the Common Gateway Interface (CGI). Webpage design followed the design guidelines reviewed from the related literature. The evaluation for the system adopted the usability engineering methods of thinkaloud and questionnaire, in both expert and real user approaches. The system was evaluated in terms of its user interface design, programming techniques and user attitudes. The evaluation results indicated that both experts and users thought the system was feasible, acceptable, and demonstrated positive attitudes toward the use of the system.