新舊票券公司經營策略與短期經營績效關係之比較分析

Abstract

Title : The Analysis of Business Strategy and Short-Term Business Performance of all Bills Finance CorporationsInstitute of Management Schence,National Chiao Tung University Director : Her-Jiun Sheu Researcher : Che-Chung LiAfter monopoly of original three bills dealers in twenty years,in June of 1995Minster of Finance issued licenses to new bills dealers.Money Market has beenscaled up, thus intensified the competition.It's time to compare and do someresearch on the strategy adapted by new and old bills dealers.This research uses primary and secondary data collection,questionaire design,and field study to construct the research structure of bills dealers' businessstrategy,then discuss the relationship between business strategy and operationefficiency.As for the research and analysis method,this papaer uses frequencyanalysis and descriptive statistical method on questionnaire data.The results revealed that the original three ones are adapted to take more con-servative operational strategy,the new ones are adapted to take more aggressivestrategies.As for the fund aspect,the old ones gain some advantanges over thenew ones.In bills business,the old ones are rating better in general.As for theshort-term notes pricing level,all of bills dealers are taking the same aggre-ssive attitudes.Because their short history of new bills dealers,it's not proper to make some analysis on the relationship between business strategy andoperation efficency now.Finally,this research indicated that it's the key points for bills finance corporations to run in right and proper concept,financing principles,the forecast of interest rate.