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dc.contributor.author江志鈞en_US
dc.contributor.authorCHIANG, CHIH-CHUNen_US
dc.contributor.authorCHENen_US
dc.contributor.authorQUANG-HUAen_US
dc.date.accessioned2014-12-12T02:19:00Z-
dc.date.available2014-12-12T02:19:00Z-
dc.date.issued1997en_US
dc.identifier.urihttp://140.113.39.130/cdrfb3/record/nctu/#NT860457015en_US
dc.identifier.urihttp://hdl.handle.net/11536/63075-
dc.description.abstract在電腦系統中,顯示器是不可或缺的輸出裝置,本研究的目的在探討消費
者對購買電腦顯示器的購買行為,並以生活型態變數來進行電腦顯示器之
市場區隔。本文首先依據購買型態將電腦顯示器消費者分為品牌桌上型PC
、組裝PC、單機採購之電腦顯示器消費者,分別探討前兩者之人口統計變
數差異與後兩者之購買行為變數差異,而後再將組裝PC與單機採購之電腦
顯示器消費者以生活形態變數分成五個集群,並探討此五個集群在人口統
計變數、購買行為變數與所重視的產品屬性之差異。
A Monitor is the necessary output periphal product for a
computer system. The main purpose of this study is to analysis
the consumer behavior of monitor.Fist,the study segment the
monitor consumer into 3 cluster by purchasement type and
analysis what variable influence consumer behavior.The study
continue to segment consumer into 5 cluster by life style
variable,then analysis what demografic and purchasing variable
influence consumer behavior.
zh_TW
dc.language.isozh_TWen_US
dc.subject電腦顯示器zh_TW
dc.subject消費者行為zh_TW
dc.subjectMONITORen_US
dc.subjectCONSUMER BEHAVIORen_US
dc.title電腦顯示器之消費者行為分析zh_TW
dc.titleThe analysis of monitor consumer behavioren_US
dc.typeThesisen_US
dc.contributor.department管理科學系所zh_TW
Appears in Collections:Thesis