Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 江志鈞 | en_US |
dc.contributor.author | CHIANG, CHIH-CHUN | en_US |
dc.contributor.author | CHEN | en_US |
dc.contributor.author | QUANG-HUA | en_US |
dc.date.accessioned | 2014-12-12T02:19:00Z | - |
dc.date.available | 2014-12-12T02:19:00Z | - |
dc.date.issued | 1997 | en_US |
dc.identifier.uri | http://140.113.39.130/cdrfb3/record/nctu/#NT860457015 | en_US |
dc.identifier.uri | http://hdl.handle.net/11536/63075 | - |
dc.description.abstract | 在電腦系統中,顯示器是不可或缺的輸出裝置,本研究的目的在探討消費 者對購買電腦顯示器的購買行為,並以生活型態變數來進行電腦顯示器之 市場區隔。本文首先依據購買型態將電腦顯示器消費者分為品牌桌上型PC 、組裝PC、單機採購之電腦顯示器消費者,分別探討前兩者之人口統計變 數差異與後兩者之購買行為變數差異,而後再將組裝PC與單機採購之電腦 顯示器消費者以生活形態變數分成五個集群,並探討此五個集群在人口統 計變數、購買行為變數與所重視的產品屬性之差異。 A Monitor is the necessary output periphal product for a computer system. The main purpose of this study is to analysis the consumer behavior of monitor.Fist,the study segment the monitor consumer into 3 cluster by purchasement type and analysis what variable influence consumer behavior.The study continue to segment consumer into 5 cluster by life style variable,then analysis what demografic and purchasing variable influence consumer behavior. | zh_TW |
dc.language.iso | zh_TW | en_US |
dc.subject | 電腦顯示器 | zh_TW |
dc.subject | 消費者行為 | zh_TW |
dc.subject | MONITOR | en_US |
dc.subject | CONSUMER BEHAVIOR | en_US |
dc.title | 電腦顯示器之消費者行為分析 | zh_TW |
dc.title | The analysis of monitor consumer behavior | en_US |
dc.type | Thesis | en_US |
dc.contributor.department | 管理科學系所 | zh_TW |
Appears in Collections: | Thesis |