應用三十六計於設計創意激發之探討

Abstract

「檀公三十六計，走為上策」一句運用智慧、巧思轉化問題的比擬，在日 常生活中似乎常被提及應用。「六六三十六」乃古人象徵「多」的一種虛 字及讚許，意指「三十六計」中蘊含了許多的問題解決之道。而設計活動 的本質，不也正是一種巧妙問題解決之道的尋求。因此，計策與「設計」 有許多相通之處。事實上，在中文的用法中，「設計」一詞不但源自計策 的應用，且有時也是表達此意。本研究主要探討「三十六計」關注在產品 設計上的應用。「三十六計」在定義與使用上，常因定位角度的不同，而 出現不同的詮釋。在設計上的應用，可從「策略」向度與「計策」觀點來 考量。本研究，在此兩個層面進行探討：一為策略層面；一為構想激發。 設計活動的程序，從構想的引發，概念的形成，資料的蒐集，分析，歸納 乃至整合等步驟，無一是可以省略或忽視的。尤其是設計的初始階段，一 個好的構想與概念的成形，更掌握了接續設計的發展。然而，在探討創意 構想時，卻常發生構想枯竭的現象。有鑑於此，本研究將著重在構想激發 的探討，嘗試發展一種可能的設計工作模式，應用「三十六計」來引導並 激發創意。本研究共分為三個部份：第一部份先以文獻回顧的方式，對「 三十六計」進行意義上的探究及分析，整理出每個計策的關鍵要領，並進 行設計上的對應，提出三十六計於設計兩個層面上應用的可能模式；第二 部份則以設計的觀點及需求重新詮釋三十六計，並找出一些相關的設計實 例輔助以作對照，並整理出檢查表式的應用依據，進一步提出三十六計應 用於設計構想激發的工作模式；第三部份則透過實例的設計創作，驗證此 兩個工作模式的可行性。 The old saying "In the 36 schemes of Sir. Tan, to leave is the best policy." Reveals an example of shifting and resoling problems with wisdom, and it is mentioned and applied in everyday life. "6 multiply 6 equal to 36" is a symbol of "many" to ancient Chinese . It also means that, with the "36" schemes", there are plenty ways of problem solving.Meanwhile, the essential characteristic of design is to also find clever ways of solving problems. There are aspectsmany in common with design and scheme. For example, the term "design" in Chinese was originated from application of schemes. Thus, in this study, the focus is on how to apply "the 36 schemes" in product design.None of those design processes - evoking and forming concept, data collection and analysis, synthesigting andinteepating - can be omitted or neglected. Especially in the begin of design process, a good concept contributes a lotto the ongoing design. However, there are always difficulties trying to evoke many design development concepts.So, workable design process model guided by the 36 schemes is proposed in this study , trying to evoke designcreativity.Three are there parts in this study. Literature review was processed in the first part. We expored and analyzed themain concept of every scheme then summanized the key points for each schemes . Correspondence between schemes and design was investigated, to find out the possible model of applying design strategy and concept evocation. In the second part, the 36 schemes is review with the perspective of design viewpoint and designrequirement. Corresponding design examples were collected to prepare a checklist for application . Twoworkable models were then presented. In the third part, real design practices were conducted accordingly.Through three deeieas case, the applicakility of these two modles were verified .