網頁形式原則之接收研究-以藝術雜誌類網頁為例

Abstract

摘要 技巧的持續革新是設計及藝術推動的動力﹔在設計家利用新技巧以及新媒體的同時，不但改造了舊有的生產方式，也間接地改變了技術及藝術的感知方式。因此除目的外、生產技巧以及大眾傳播媒體的演變也是藝術家所需關心的事物。 電腦工具的功能隨著科技的快速發展而日趨繁多且更新迅速，影響了網頁形式；處於這個設計工具及形式原則都快速演變的時代中，瀏覽者對於設計者所傳達的形式原則，在接收上呈現著如何的情況？此即本研究主要的探討問題。 本研究實驗主要分為三個部分，藉由三部分所獲得的資料來討論在網際網路上、瀏覽者對於設計所傳達影像形式的訊息接收程度。 第一階段： 由國內搜尋網站所定義的分類形式來進行適當實驗網站的搜尋，所蒐集到的網站清單將由研究者初步篩選，之後再配合四位專家刪選出四個本研究的實驗網站。 第二階段： 利用態度量表讓設計者及瀏覽者進行網頁的影像形式判讀，以獲得原始的數據資料。 第三階段： 以SPSS統計軟體進行資料的統計分析，同時配合著文獻中所探討的形式，歸納出最後的研究結果，以明瞭創作者與瀏覽者間對於網頁影像形式上的訊息接收關係。 根據實驗結果得知瀏覽者僅能接收設計者表現的對比、反覆、平衡形式原則。在目前網頁形式運用中，平衡、反覆、律動的比例偏高、在共識度上反覆與律動較一致，與整體美感的相關性中，對比與反覆的關係較高，而比例、律動、平衡與調和的關係較低。 關鍵字：形式原則，接收，網頁

Abstract The evolution of technique is the power of design and art progress. Designers will not only reproduce previous production skills, but also change traditional design and art perception while using new techniques and media. In the process of creation, an designer must recognize the evolution of production tools and the mass-communication media. Both the evolution of the computer and the extension of capacity influence the principles of form in web page. In the age of design-composition tools and rapidly changing principles of forms, the point of study is the browser’s reception of the designer’s principles of forms. The study is composed of three investigative phases of the reception of the principles of forms in web page design. Phase 1: Search for an experimental website via a classified index of Taiwan search engine. The researcher fellow filter out well-designed websites from the index, and choose among three websites by the designer’s reply. Phase 2: Collect data by using the Likert scale technique. Phase 3: Investigate browsers’ reception of the design principles by utilizing statistical analysis and content analysis of documentation. According to the experiment, the browsers can identify some design principles, which are contrast, repetition and balance. Currently, balance, repetition and rhythm are employed more frequently than other principles of forms in web design. The use of balance, repetition and rhythm experiences a higher rate. More people identify balance and gradation agreeably. The correlation between entire web page esthetics and contrast, as well as between entire web page esthetics and balance, is higher than other correlations. Key words: Principles of form, Reception, Web page.