半導體代工業上游供應商對電子商務的認知及採用程度

Abstract

本研究針對半導體製造商的上游供應商，研究其企業特性如何影響其對電子商務的認知，其企業特性如何影響這些企業在電子商務的採用程度。同時本論文也針對供應商對電子商務的認知及其採用程度之間的關係做一個探討，了解認知及行動(採用程度)之間的相關程度。本研究研究對象，包括半導體設備商､原物料供應商､廠務工程承包商､及其他一般項目供應商。總共針對85家供應商進行問卷調查，問卷資料分析結果如下: 一:供應商本身企業特性差異和其對電子商務的認知部份構面有顯著影響。 1.企業特性中營業規模愈小對電子商務的認知部份構面(電子商務能大幅降低交易成本/電子商務能取代大部份營業人員)有較高的認知。 2.企業特性中獲利能力愈高對電子商務的認知部份構面(電子商務能大幅降低交易成本/電子商務能提升與客戶之間的關係)有較高的認知。 3.企業特性中供應產品類別不同對電子商務的認知部份構面有顯著差異。 二:供應商本身企業特性差異和其電子商物的採用程度部份構面有顯著影響。 1.企業特性中營業規模愈大對電子商務的採用程度部份構面(全職電子商務部門的設置/透過電子商務的營收佔營業額比例)有較高的採用程度。 2.企業特性中供應產品類別不同對電子商務的採用程度部份構面有較高的採用程度。 三:供應商對電子商務的認知程度差異和其電子商務的採用程度不必然相關。

The main objective of this paper is to investigate how the semiductor foundry business’s suppliers’ corporate charators influence their cognitions toward the Electronic Commerce (EC) and how those corporate charators influence their adotion of EC. The study of the relations of their cognitions toward EC and their EC adoption status is also conducted. The surveyed companies include semiconductor process equipment suppliers, raw material suppliers, facility contruction suppliers and other common items’ suppliers. The major findings are as following: 1. The corporate charators have significant influence on their partical cognitions toward Electronic Commerce (EC). a.The smaller the corporate the higher cognitions on (the EC can reduce the transaction cost / the EC can diminish the sales forces) b.The higher the profit ratio the higher cognition on (the EC can reduce the transaction cost / the EC can enhance the relationship with customers) c.Suppliers in different categories may have significantly different cognitions to EC. 2. The corporate charators have significant influence on part of their EC adoption status. a.The bigger the corporate the more (the installation of the EC department and the business on EC) b.Suppliers in different categories may have different EC adoption status. 3. Different cognitions toward EC do not necessarily have signicant influence on EC adoption status.