創新與習慣領域關係之研究

Abstract

摘要 隨著台灣加入世界貿易組織（WTO）後，台灣的經濟已經邁向全球化的競爭，企業如何持續建立競爭優勢，成為台灣企業重要的課題。本研究以習慣領域探討企業的創新，並以案例及推論得到下列的認知，這些認知可以應用在企業經營之探討。 一.環境與壓力結構：來自內部與外部環境的變動，形成企業經營的壓力結構；此壓力之形成是為創新的動力。 二.能力與資源：創新能力與資源是可以培養的。透過企業習慣領域的擴展，善用與轉化能力及資源，豐盛企業的創新能力。 三.創新價值：創新產品與服務，必須能提供貢獻與價值，獲得顧客的採用，才能表現營運績效，累積企業能力與資源。 企業要有競爭力，必須要創新。競爭的環境壓力，形成創新的動力；企業透過習慣領域的擴展，才能善用與轉化能力及資源；新產品與新服務為顧客提供貢獻，達到創新的價值，提昇競爭優勢。 關鍵字:習慣領域、壓力結構、能力與資源、創新、價值

Abstract Immediately after joining the World Trade Organization (WTO), Taiwan must confront with problems of world competition. How to establish and maintain competitive advantage has become a main issue of Taiwan enterprise. This study uses the Habitual Domain Theory to study enterprise innovation. Case studies are used to substantiate the discussions. The following observations are useful for management practice. They can also be used for further academic studies. 1. Environmental inputs and charge structures: They come from internal and external environmental changes. They determine the attention allocation of the management. These charge structure can become the driving force for innovation. 2. Competence and Resources: Competence and new resource can be developed through training. Through the expansion of Habitual Domains, and optimizing the usage of existing competence and resources, new competence and resources can be created. They enable enterprise’s capability for innovation. 3. Creating value: The new products and services must be able to contribute value as to earn customers’ acceptance, and to accumulate the competence and resources of the company. In order to compete successfully, the company must innovate continuously. The external competitions create charges and effort for innovation. By upgrading Habitual Domains, we can better use the existing competence and resources as to create new products and new services to serve customers timely and properly as to create value and competitive edge for the company. Keywords: Habitual Domains, Charge Structure, Competence and Resources, Innovation, Value.