臉書主動資訊揭露與負面情緒和寂寞的關係

Abstract

臉書近幾年的快速發展，把實體世界的朋友關係帶到線上，已成為大眾最主要的社交工具，同時相較於過往的社群網路像是部落格或是噗浪等，除了都有發文的功能以及讓朋友們以回文方式進行互動外，臉書較特別的是又多了許多主動資訊通知的功能。本研究最主要探討當使用者看到過多的資訊揭露，產生像是比較或期望等心態，是否讓使用者易感到較高的負面情緒感受和寂寞。 本研究除了使用問卷來了解使用者在使用臉書的行為外，也從臉書平台抓取使用者在臉書上活動的資訊。本研究發現，使用者在使用臉書的過程中，最容易有比較心態產生，同時數據分析也發現，當使用者的比較心態愈高，其負面情緒與寂寞感也較高。另一方面，研究發現，當使用者主要是以與人互動為使用目的，會較渴望其朋友給予回饋，同時也會有較高的負面情緒。

In recent years, Facebook is developing fast; it takes people’s relationship in the physical world to the internet. Now Facebook becomes a popular social tool. Compared to the Blog or Plurk that we used to use in the past, they all have the function of “leave message”and”reply the message” to let friends communicate with each other. However, in Facebook, there exists the function of automatic relationship disclosure. I think that when user sees too much automatic relationship disclosure, they might feel negative emotions and loneliness because of some social psychological effects such as social comparison and over expectation of feedbacks. In addition to analyzing questionnaire to understand the user behavior in Facebook, I also collect user activities on Facebook such as the number of messages and pictures users post. I found that social comparison is a significant factor that causes negative emotions and loneliness. Furthermore, the study found that the users who have interaction with friends as the primary motivation give their feedback more often, but also have higher negative emotions.