社群網站時代的次文化社群：台灣獨立音樂圈的社會與文化資本

Abstract

社群網站的使用，於當代台灣已是極為普遍的現象，亦成為許多人的日常社交管道。此現狀同時也發生在屬於非主流的獨立音樂圈次文化當中，社群網站的使用也因而使得獨立音樂樂迷的交流方式因而發生重大變化，同時獨立樂團也以社群網站作為經營重心，並採取特定的經營策略。為釐清台灣獨立音樂樂迷的次文化社群特性，以及在使用社群網站後，對此次文化圈之資訊流通和交流方式有何變化及差異，因此我將以社會資本和文化資本為主，結合次文化和社群等概念，透過深度訪談法，進行共15人次的深度訪談，並輔以2次的live house參與觀察，用以檢視和分析此次文化社群之特性及其變化。 研究發現，第一，透過社群網站，獨立音樂社群得以連結彼此、凝聚認同，形成更強的社群感；第二，在社群網站中，文化資本和社會資本得到了整合，二者呈現互惠的模式。而近年來興起的諸多影音網站，也使獨立音樂圈在經濟資本上的花費因而有所減省；第三，即使社群網站促使資訊的流通，但不同地區間的獨立音樂場景仍有其資源上的落差。此外，社群網站同時也造成了資訊廉價的現象，使得傳播效果可能不如預期般的樂觀。

The use of social media which is now quite common in Taiwan has already become a way many people use for daily social interaction. Social media also plays an important role in one of Taiwan's subcultures, that is, the indie music, which greatly change how the indie music bands interact with their fans and the way those fans interact with one another. Meanwhile, the indie music bands rely heavily on social media as particular tactics to manage and operate themselves. With the intention to clarify the features of the indie music subculture and find out the changes and differences made in the information circulation of this subculture, the concepts of social and cultural capital are used as well as the concepts of culture and community. Also, with the help of fifteen in-depth interviews and twice live house participant observations, I could have a close look on the feature and change of the indie music subculture and analyze both of them. This study mainly indicates three things. First, with the help of social media, the members in the indie music subculture can connect with each other more than ever and form a stronger sense of belongingness to their culture. Second, on the social media, their social capital and cultural capital get to be integrated, which is reciprocal for both capitals. Recently, the increasing show-ups of audio platforms and video-sharing websites allow the indie music bands to save much more. Third, even though there is circulation of information on the video-sharing websites, the resource gaps among the indie music scenes in different regions still exist. At the same time, social media make information "cheaper" and less worthy. This isn't a good outcome as people expect.