台灣馬達產業在電動車市場的競爭力分析

Abstract

經濟發展前景與局勢 各國對於智慧型電動車的投入，使整體產業更積極的投資，整體來說影響是正面的，也因為看好電動車發展的趨勢，有很多國家以及業者把電動車視為未來發展的成長動能。以電動車產業來說，我國的整車市場或相關零組件，勢必以擴展海外市場為目標。對台灣業者而言，若能在新興產業發展初期，形成產業優勢進入產業鏈中扮演關鍵性角色，台灣業者就有機會成為全球電動車關鍵技術的研發及關鍵零組件製造產地，成為全球電動車產業的贏家。 本研究將以電動車關鍵零組件“電動馬達”上中下游現況，進一步透過專利資訊與產業SWOT分析，來解析台灣馬達產業的競爭力。

Energy conservation and environmental issues are getting more attention from people because the price of crude oil goes higher and global warming becomes worse. Most of air pollution is caused by transportations especially by cars. Therefore, electric vehicle (EV) is becoming a key development in automobile industry recent years. “Electric motor” is one of important components in EV. The objective of this study is to investigate the development of electric-motor supply chain in Taiwan and use SWOT analysis to find the appropriate competitive strategy. Under the growth of EV , hope Taiwan’s motor factory can get more opportunities and expand the market share.