運用層級分析法推衍智慧財產行銷策略--以交通大學為例

Abstract

無形資產在組織中扮演舉足輕重的角色。它能創造比土地、機器設備等有形資產更多的價值。學校裡通常擁有許多業界想要獲得的研發成果。在法令鬆綁後學校可以擁有自身的智慧財產權，也接著出現越來越多的技術移轉中心。這些技轉中心是學校與業界間的橋樑，負責執行學校與業界之間的技術移轉工作。 由於學術界與業界各有不同的考量，本研究著重於學術界的觀點，探究影響技術移轉的各因素間相對的重要程度。藉此推衍出相關的行銷策略以作為學校推廣研發成果的有效方式。

Intangible assets play an essential role at organizations. It could create more value than tangible assets which refer to land, equipment, plant et cetera. Universities usually have a lot of R&D results which are industry wants to gain. After the legislation asserted university could own its intellectual property (IP), there are more and more TTOs (Technology Transfer Offices) or TLOs (Technology Licensing Offices) established. These offices are the bridge between the university and industry, doing the university/industry technology transfer (UITT). Due to the different considerations between university and industry, this study focuses on the academic aspect to view what factors (or criteria) are important to the success of technology transfer and how much they are important. After understanding these rankings, IP marketing strategies would be constructed, it would be the effective way to help university to promote their intellectual property.