台灣金屬加工油產業策略之研究

Abstract

美琪瑪於1930年成立於英國，為一家知名特用化學品製造廠，主要以特用化學品之製造及服務的公司。而其特用潤滑油部門於2003年正式以美琪瑪的品牌正式對外行銷，成功開發出國人自有技術及配方之金屬加工潤滑油，由於國內加工廠商不斷向外延伸其生產工廠基地，國內金屬加工油供應商被迫走向國際化及專業化，其競爭日益激烈。

本研究旨在了解國內金屬加工環境與金屬加工油產業發展現況，以及未來趨勢，並探討台灣金屬加工油產業在面對全球多方的強力市場競爭壓力下，其所應發展的競爭策略。綜合歸納出研究討論，並提出具体建議，俾提供台灣金屬加工油業者於未來競爭策略的制定。

本研究首先探討相關文獻，做為研究的理論基礎。並進行國內MWF產業概述、MWF產業結構之變遷、MWF產業之新趨勢進行資料的蒐集與分析。而後進行競爭分析，並以個案公司為例找出台灣MWF業者擁有的優勢與劣勢，與其所面對的機會與威脅。

本研究結果顯示，台灣金屬加工油業者在競爭策略的方向，應該朝提升技術、降低成本與提升服務等三方面發展。

Abstract

Mechema is one of famous special chemical maker was fund in U.K. in 1930. It’s a company of special chemical manufacturing & service. In 2003 Marketing its lubrications with brand of Mechema formally. Successfully developed own technology & formulations of MWF. Due to more & more manufacturers move its production base to outside of country. Taiwan MWF makers has been forced to be international & professional supplier that also face many other competitors worldwide to compete in the same field.

The primary purpose of this research is to understand the present stage of current domestic Metalworking surrounding & its development situation. Moreover, this research will focus on the competitive strategies that Taiwan should have to strengthen the dominant position in the world. Recommendations and suggestions will be stated in the conclusion for the future reference of Taiwan MWF industries and official authorities.

The first part of this research is to study the relevant literatures of the field as the theoretical basis of the thesis. Secondly, collect the analyze the information about domestic MWF manufacturing capacity the structure changing of MWF industries & new approach of MWF industries. After that this research is base on exploring of case study & goes through competition analysis to find out the strength、weakness、opportunity and threat to Taiwan’s MWF industry.

This research reveals that Taiwan’s MWF industry should emphasize on three major competition strategies – technology improvement、cost minimization and service enhancement.

Keyword : MWF(Metalworking Fluid), Marketing Strategy, SWOT analysis, 4P