Voice over WLAN(VoWLAN)發展之關鍵成功因素-以個案公司為例

Abstract

VoIP(Voice over IP)的市場發展已有一段時間，近來因無線網路之盛行，Voice over WLAN（VoWLAN）成為WLAN與VoIP結合的應用技術；簡言之，就是在WLAN的環境中實現VoIP通話。其市場發展狀況如何？所需的關鍵成功因素為何？另一方面，3G、WIMAX、Skype..等發展對與VoWALN的影響？台灣無線網路設備業者如何面對，或者利用本身的核心競爭力再創高峰。 本研究藉由專家訪談和標竿廠商的成功因素找出VoWLAN（Voice over WLAN）發展所整理出的關鍵成功因素如下：(1)創新的技術能力；(2)顧客導向的產品設計能力與製造能力；(3)掌握成本；(4)研發團隊整合能力，推出產品的時效性；(5)產業結盟；(6)行銷通路-技術行銷能力；(7)智財權；(8)政策了解-政府的法規；(9)環境變化；並透過個案深入研究，了解個案公司如何利其核心能力，來擬定其策略以在這新行動通訊潮流中取得領先地位。

It’s very popular for people get the information through wireless network (WLAN). WLNA has numbers benefits, such as convenient, easy to build and price acceptable. People also familiar with Voice over IP (VoIP)- using IP network to transfer voice. Therefore, the new application- Voice over WLAN（VoWLAN）integrates with VoIP and WLAN. That means voice can be transfer through wireless network. The study try to collect the status of VoWLAN’s market trend and research into the key success factors of VoWLAN’s market. On the other side, 3G’ WIMAX’Skype.., those new communication technologies’ development may can effect VoWLAN’s direction. Taiwan’s wireless network manufactures are facing how to make strategy in such competition or using their own core ability to create another successful curve. Through interviewing industry experts and the success elements of bench market company, the study concluded the key success factors are: (1) the ability of creative technologies; (2) the ability of customer oriented product design and manufacturing ; (3) cost control; (4) development team’s integrated ability and time to market for new product; (5) alliance between industries; (6) channel and marketing; (7) intellectual property; (8) government rules and policy; (9) environment changing. And a case study can deeply understand W company use its own core abilities to make strategies for getting leading position in new mobility communication trend.