| 標題: | 聽覺與視覺置入一致性對行動廣告效果之影響 Effects of Congruency between Visual Placement and Audio Placement in Mobile Advergaming |
| 作者: | 林慧斐 Lin Hui-Fei 國立交通大學傳播與科技學系 |
| 公開日期: | 2014 |
| 官方說明文件#: | NSC102-2410-H009-028-MY2 |
| URI: | http://hdl.handle.net/11536/89421 https://www.grb.gov.tw/search/planDetail?id=8110311&docId=429604 |
| Appears in Collections: | Research Plans |
- 聽覺與視覺置入一致性對行動廣告效果之影響 / 林慧斐;Lin Hui-Fei
- 聽覺與視覺置入一致性對行動廣告回憶與態度效果之探討 / 林慧斐;Hui-Fei Lin
- Heard but Falsely Remembered? The Attention and Memory Effect of Product Placement in TV Episodes / 游婉雲;蔡介立;陶振超;Wan-Yun Yu;蔡介立
- 角色設計策略對於消費者品牌態度之影響：以遊戲式廣告為例 / 林宛琪;Lin, Wan-Chi;王蕙芝;陳安斌
- An Intelligent Embedded Marketing Service System based on TV apps: Design and implementation through product placement in idol dramas / Lin, Hui-Fei;Chen, Chi-Hua
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