| Title: | 探討廣告框架對消費者評估環保商品之影響:調節焦點和環保意識的調節效果 Effects of Advertising Framing on Consumers' Eco-product Evaluation: The Moderating Effects of Regulatory Focus and Environmental Consciousness |
| Authors: | 任維廉 JEN WILLIAM 國立交通大學運輸科技與管理學系（所） |
| Issue Date: | 2013 |
| Gov't Doc #: | NSC102-2410-H009-051 |
| URI: | http://hdl.handle.net/11536/92510 https://www.grb.gov.tw/search/planDetail?id=3096344&docId=417887 |
| Appears in Collections: | Research Plans |
- 比較對象與訊息框架對比較式廣告效果之影響 / 周軒逸;鄭閎睿;Hsuan-Yi Chou;Hung-Jui Cheng
- Explaining consumer attitudes and purchase intentions toward organic food: Contributions from regulatory fit and consumer characteristics / Hsu, Chia-Lin;Chen, Mu-Chen
- Regulatory focus and attribute framing Evidence of compatibility effects in advertising / Lin, Hui-Fei;Shen, Fuyuan
- 廣告訊息要素與環保價格折扣對綠色品牌權益及購買意願的影響──綠色信任的調節作用 / 李佳璘;Lee, Chia-Lin;陳美芳;Chen, Mei-Fang
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