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標題: 探討廣告框架對消費者評估環保商品之影響:調節焦點和環保意識的調節效果
Effects of Advertising Framing on Consumers' Eco-product Evaluation: The Moderating Effects of Regulatory Focus and Environmental Consciousness
作者: 任維廉
JEN WILLIAM
國立交通大學運輸科技與管理學系（所）
公開日期: 2013
官方說明文件#: NSC102-2410-H009-051
URI: http://hdl.handle.net/11536/92510
https://www.grb.gov.tw/search/planDetail?id=3096344&docId=417887
Appears in Collections:Research Plans


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