標題: 有線電視之市場競爭與媒體表現之相關性研究---檢視有線電視之產品品質、服務品質及企業形象
A Study on the Relationship between Market Competition and Media Performance of the Cable TV Industry in Taiwan
作者: 李秀珠
LI SHU-CHU SARRINA
國立交通大學傳播研究所
關鍵字: 有線電視;市場結構;市場競爭;產品表現;媒體表現;企業形象;Cable television;Market structure;Market competition;Product performance;Media performance;Corporate image
公開日期: 2001
官方說明文件#: NSC90-2412-H009-002-SSS
URI: http://hdl.handle.net/11536/95131
https://www.grb.gov.tw/search/planDetail?id=631553&docId=117808
Appears in Collections:Research Plans


Files in This Item:

  1. 902412H009002SSS.pdf
  2. 902412H009002SSS.pdf

If it is a zip file, please download the file and unzip it, then open index.html in a browser to view the full text content.