Full metadata record
DC FieldValueLanguage
dc.contributor.author黃靜蓉en_US
dc.contributor.authorHuang Jing-rong Sonien_US
dc.date.accessioned2014-12-13T10:38:56Z-
dc.date.available2014-12-13T10:38:56Z-
dc.date.issued2013en_US
dc.identifier.govdocNSC102-2410-H009-033-SS2zh_TW
dc.identifier.urihttp://hdl.handle.net/11536/95884-
dc.identifier.urihttps://www.grb.gov.tw/search/planDetail?id=3119720&docId=424610en_US
dc.description.sponsorship行政院國家科學委員會zh_TW
dc.language.isozh_TWen_US
dc.title新聞媒體品牌化:從供給和需求兩端探究品牌權益和品牌延伸zh_TW
dc.titleBranding among News Media: Producer-Based and Customer-Based Brand Equity and Brand Extensionen_US
dc.typePlanen_US
dc.contributor.department國立交通大學傳播與科技學系zh_TW
Appears in Collections:Research Plans