新聞媒體品牌化：從供給和需求兩端探究品牌權益和品牌延伸

Full metadata record

DC Field	Value	Language
dc.contributor.author	黃靜蓉	en_US
dc.contributor.author	Huang Jing-rong Soni	en_US
dc.date.accessioned	2014-12-13T10:38:56Z	-
dc.date.available	2014-12-13T10:38:56Z	-
dc.date.issued	2013	en_US
dc.identifier.govdoc	NSC102-2410-H009-033-SS2	zh_TW
dc.identifier.uri	http://hdl.handle.net/11536/95884	-
dc.identifier.uri	https://www.grb.gov.tw/search/planDetail?id=3119720&docId=424610	en_US
dc.description.sponsorship	行政院國家科學委員會	zh_TW
dc.language.iso	zh_TW	en_US
dc.title	新聞媒體品牌化：從供給和需求兩端探究品牌權益和品牌延伸	zh_TW
dc.title	Branding among News Media: Producer-Based and Customer-Based Brand Equity and Brand Extension	en_US
dc.type	Plan	en_US
dc.contributor.department	國立交通大學傳播與科技學系	zh_TW
Appears in Collections:	Research Plans