Explore airlines' brand niches through measuring passengers' repurchase motivation - an application of Rasch measurement
| dc.citation.epage | 112 | en_US |
| dc.citation.issue | 3 | en_US |
| dc.citation.spage | 105 | en_US |
| dc.citation.volume | 14 | en_US |
| dc.citation.woscount | 4 | |
| dc.contributor.author | Chang, Hsin-Li | en_US |
| dc.contributor.author | Yang, Cheng-Hua | en_US |
| dc.contributor.department | 運輸與物流管理系 註：原交通所+運管所 | zh_TW |
| dc.contributor.department | Department of Transportation and Logistics Management | en_US |
| dc.date.accessioned | 2014-12-08T15:20:04Z | |
| dc.date.available | 2014-12-08T15:20:04Z | |
| dc.date.issued | 2008-05-01 | en_US |
| dc.description.abstract | This study develops a method of measuring airline repurchase motivation exploring service items affecting repurchase, and aiding airlines to self-evaluate their service marketing. An empirical study is conducted involving interviewing 1457 repeat patrons of four major airlines that fly between Taipei and Hong Kong. Rasch measurements converting raw ordinal responses into interval scale values was applied to identify the relatively strong and weak service items for each airline. (C) 2008 Elsevier Ltd. All rights reserved. | en_US |
| dc.identifier.doi | 10.1016/j.jairtraman.2008.02.004 | en_US |
| dc.identifier.issn | 0969-6997 | en_US |
| dc.identifier.journal | JOURNAL OF AIR TRANSPORT MANAGEMENT | en_US |
| dc.identifier.uri | http://dx.doi.org/10.1016/j.jairtraman.2008.02.004 | en_US |
| dc.identifier.uri | https://ir.lib.nycu.edu.tw/handle/11536/14230 | |
| dc.identifier.wosnumber | WOS:000257036800001 | |
| dc.language.iso | en_US | en_US |
| dc.subject | service quality | en_US |
| dc.subject | repurchase motivation | en_US |
| dc.subject | brand niche | en_US |
| dc.subject | critical incident technique | en_US |
| dc.subject | Rasch measurement | en_US |
| dc.title | Explore airlines' brand niches through measuring passengers' repurchase motivation - an application of Rasch measurement | en_US |
| dc.type | Article | en_US |