标题: 关系认知、关系态度及关系行为之关聯性的探讨
An Exploratory Study on the Relationship Perception, Relationship Attitude and Relationship Behavior
作者: 方世荣
Shyh-Rong Fang
Institute of Business and Management
经营管理研究所
关键字: 关系认知;关系态度;关系行为;关系绩效;relationship perception;relationship attitude;relationship behavior;relationship performance
公开日期: 1-十月-2004
摘要: 由于资讯科技的发展、全球化的趋势及高度的环境不确定性,使企业面臨前所未有的挑战,企业间的关系也因而转变,惟有藉由密切的合作才能共生共荣,并达到双赢的目的。本研究认为合作夥伴在选择与其他企业建立夥伴关系时,必先考量合作成员彼此在关键要素上的认知程度(即双方之适配性),进而探索彼此关系态度之发展并从事长期关系之建立活动。准此,本研究旨在建构一个“认知-态度-行为”的整合模式,并进一步探究合作成员在关系认知、关系态度及关系行为三者之关聯,以及关系行为对于关系绩效之影响。研究结果发现,关系认知对于关系态度有显着的正向影响;关系认知与关系态度也分别对关系行为产生正向的影响;但关系认知及关系态度对于专属性投资的影响并不显着。最后,关系行为则会对关系绩效产生正面的影响。
Due to the fact that recent highly developed information technology (IT), rapidly growing globalization, as well as vastly changing environment have given rise to remarkable challenge facing all business entities, the inter-firm relationship has gradually transformed from the interplay of rivals to that of comrades. In order to compete and sustain in the business environment, the corporations need to closely cooperate with each other. Only by exploring mutual benefits and potential markets together and sharing each other's knowledge and information, can the corporations stay competitive and work toward the win-win ideal. This research holds the stand that, while establishing the business partnership it is necessarily important for the involved parties to first consider the level of mutual understanding on several key issues to each other, namely, to evaluate in advance the fitness of match before considering to build a long term relationship with each other. In this study, we construct an inclusive 'perception-attitude-behavior' model, exploring among cooperative members the connections between the 3 elements-relationship perception, relationship attitude, and relationship behavior, together with the impact of relationship behavior on relationship performance. Our research result shows that the relationship perception has positive effect on relationship attitude, and that both relationship perception and relationship have positive effect on relationship behavior. In addition, the effect of relationship perception and relationship attitude on specific investment are not obvious. Lastly, relationship behavior has positive effect on relationship performance.
URI: http://hdl.handle.net/11536/107756
ISSN: 1023-9863
期刊: 管理与系统
Journal of Management and Systems
Volume: 11
Issue: 4
起始页: 509
结束页: 539
显示于类别:Journal of Management and System


文件中的档案:

  1. 10239863-01104-11.pdf

If it is a zip file, please download the file and unzip it, then open index.html in a browser to view the full text content.