應用層級分析法探討網路附加儲存器ODM/OEM供應商評選因子-從品牌公司的觀點

Abstract

隨著行動網路的普及、物聯網裡智慧家庭的熱門話題，網路附加儲存器(Network Attached Storage, NAS)的重要性也日益提昇。加上NAS價格親民，操作方便，NAS 也不再只是企業用的產品，一躍成為消費性產品。NAS市場，也成為ODM/OEM新興想要開發的大餅。故本研究以從NAS品牌公司之觀點進行ODM/OEM供應商遴選準則之探討，以提供給ODM/OEM供應商做為內部競爭優勢的檢視指標，以及未來成為NAS供應商發展方向之參考。

透過文獻探討、廠商遴選經驗，先建構出首次評選之架構。經由專家訪談和問卷確認其評選構面準則具內容效度，並確認供應商遴選之層級架構。最後運用層級分析法，由NAS品牌公司裡主要遴選供應商之部門與具有相關產業和供應鍵經驗之研究機構和學術界，提供評選因子間相對重要性之比較，確認遴選構面和準則權重及重要性排名。

從本研究之分析結果得出，五大構面的重要性排名，由高到低分別為「品質」、「技術」、「價格」、「交期」和「服務」。前三項佔整體權重近八成。以總體權重來看準則排名，其前五名分別為「產品品質一致性」、「產品價格競爭力」、「產品可靠度」、「產品設計整合能力」和「生產品質管控/保證」。其重要性約佔總體權重之六成。

Due to the popularity of the mobile network and the idea of the Smart Home from the Internet of Things (IoT), the importance of the Network Attached Storage (NAS) is taking a significant step nowadays. Furthermore, as the price of the NAS is friendlier and the user interface is easy to set up, NAS is no longer an enterprise product but a consumer product in the market now. NAS starts to gain more spotlight in the market and ODM/OEM firms would like to win more businesses from the NAS branded companies.

This thesis intends to provide ODM/OEM firms the perspectives from the branded companies about their vendor selection criteria by applying the Analytic Hierarchy Process (AHP). With this thesis, the ODM/OEM could evaluate its own strengths and weaknesses and use them as the future development guideline in order to become NAS qualified vendors. The results of this research show the most important vendor selection dimensions in sequence from quality, technology, price, delivery and service. The top 3 dimensions weight around 80% in total. And the most important 5 key factors are quality conformance, price competitiveness, product reliability, capability of product design and integration, quality control and assurance.