遠距照護服務之策略分析

Abstract

本研究之主要架構以產業組合分析為基礎，建構遠距健康照護服務產業之競爭策略，以市場成長曲線與遠距健康照護服務產業價值鏈為區隔變數。透過此一分析區隔出產業之定位，並利用產業創新需求要素分析模式及產業專家之意見調查，分析歸納出發展遠距健康照護服務產業的關鍵成功要素，提出產業未來發展的可能經營策略。

分析後結果得出，遠距健康照護服務產業目前處於在市場成長曲線的「成長期」，及產業價值鏈中的「研發」階段；未來冀望針對市場應用端持續投入，使遠距健康照護服務產業順利進展到市場應用的成熟期，並利用研發及生產製造的成果向市場應用部分邁進。

為輔助遠距健康照護服務產業成長，本研究根據產業創新需求要素與政策類型的分析結果得到，政府未來需要優先提供與加強的要素有：「國家整體對創新的支持」、「具整合能力的研究單位」、「專門領域的研究機構」、「政府優惠制度」、「市場競爭規範」。

This thesis reports on a strategic analysis of the telecare industry. A portfolio model is used to assess the strategic positioning entailing a 2-dimensional analysis, containing market s-curve (vertical axis) and the value chain (horizontal). Three research methods used for data collection are literature review, expert interview, and general survey.

Research results reveal the telecare industry positioned in the growing phase of the market s-curve, and also located at the research and development (R&D ) area of the value chain. The future prospects should be more toward at the position of the market application phase, and base on the R&D results and manufacturing experience to move to the market applications phase.

Evaluating the Industrial Innovation Requirements and Policy Tools leads to a conclusion that the most critical categories of policy instruments are “Support of innovation from the all Nation”, “Research units with integration ability” , “Research institutions in specialized areas” , “Government preference” , “Market competition specification”. The corresponding policy instruments in support of developing IIRs are provided in the conclusion of this thesis.