标题: | RockBook商业计划书-一条龙出版翻译平台:华文书籍出版美国市场 Business Plan of RockBook: A Total Solution Platform for Chinese Books Publishing in the U.S. Market |
作者: | 吴馥妃 Wu,Fu-Fei 唐璎璋 Tang,Ying-Chan 企业管理硕士学程 |
关键字: | 商业模式创新;自费出版;翻译;电子书;Business Model Innovation;Self-publishing;Translation;eBook |
公开日期: | 2015 |
摘要: | 相对于一股“中国热”浪潮席卷了世界各行业领域,华文大众小说外译出版市场仍是尚未受到关注的一块。有鉴于此,RockBook 平台提供有别于传统的一条龙服务,结合翻译与自费出版两大功能,协助华文作家自费出版书籍后,进而推介至美国电子书市场。藉此达到有效地媒介良好译者、缩短旷时费日的出版流程。本商业计划书以资讯出版通用模式CAPDM model 为本,进一步开发创新出版商业模式。 Compared to the Chinese Culture fever spread in different industries all over the world, to export Chinese popular fiction to overseas book markets is still an unexploited business in the Greater China Region. RockBook is a total solution platform, which combines translation and self-publishing services, to assist Chinese self-publishing writers entering the U.S. eBook market. It efficiently pools the right qualified translators for writers and shortens the time-consuming publishing process. The business plan inherits the generic model of information publishing (CAPDM model), and innovates a new business model to run the publishing operation. |
URI: | http://140.113.39.130/cdrfb3/record/nctu/#GT070253013 http://hdl.handle.net/11536/127032 |
显示于类别: | Thesis |