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dc.contributor.authorBalkan, Suleen_US
dc.contributor.authorKholod, Tetyanaen_US
dc.date.accessioned2015-12-02T02:59:14Z-
dc.date.available2015-12-02T02:59:14Z-
dc.date.issued2015-01-01en_US
dc.identifier.issn1058-0530en_US
dc.identifier.urihttp://dx.doi.org/10.1080/10580530.2015.1044337en_US
dc.identifier.urihttp://hdl.handle.net/11536/127947-
dc.description.abstractIntelligent video analytics has been growing in the past decade, with a variety of applications from fraud detection to traffic control. This research focuses on the impact of intelligent video analytics on market surveys. Based on the experiments conducted, it can be concluded that the use of intelligent video analytics can enhance decision-making by improving response rate and accuracy, and reduce some of the cognitive biases that may be affecting quantitative primary data.en_US
dc.language.isoen_USen_US
dc.subjectdecision supporten_US
dc.subjectmarket survey methodsen_US
dc.subjectmarket researchen_US
dc.subjectprimary dataen_US
dc.subjectvideo analyticsen_US
dc.titleVideo Analytics in Market Researchen_US
dc.typeArticleen_US
dc.identifier.doi10.1080/10580530.2015.1044337en_US
dc.identifier.journalINFORMATION SYSTEMS MANAGEMENTen_US
dc.citation.volume32en_US
dc.citation.spage192en_US
dc.citation.epage199en_US
dc.contributor.department經營管理研究所zh_TW
dc.contributor.departmentInstitute of Business and Managementen_US
dc.identifier.wosnumberWOS:000357135200004en_US
dc.citation.woscount0en_US
Appears in Collections:Articles


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