標題: Modeling corporate social performance and job pursuit intention: Forecasting the job change of professionals in technology industry
作者: Tsai, Yuan-Hui
Lin, Chieh-Peng
Ma, Hwa-Chun
Wang, Rong-Tsu
交大名義發表
National Chiao Tung University
關鍵字: Corporate social responsibility;Job pursuit intention;Corporate ability;Attractiveness
公開日期: 1-Oct-2015
摘要: Various social trends in modem society have changed the attitude of high-tech-personnel who look for a job. An important factor for successful recruitment in technology industry is to increase the pursuit intention of a variety of potential high-tech job seekers. This research predicts such pursuit intention by proposing a model based on social identity theory and social signaling theory. In the model, this study hypothesizes that perceived corporate ability, positive publicity, and corporate social responsibility are positively related to pursuit intention and word-of-mouth indirectly via the mediating mechanism of career development expectation and firm\'s attractiveness. Such mechanism has not yet assessed in previous literature. The findings of this research complement prior studies by presenting how a firm\'s ability, publicity and social responsibility should be jointly taken into account to strengthen recruitment campaigns. Last, managerial implications and limitations are provided. (C) 2015 Elsevier Inc. All rights reserved.
URI: http://dx.doi.org/10.1016/j.techfore.2015.06.026
http://hdl.handle.net/11536/129472
ISSN: 0040-1625
DOI: 10.1016/j.techfore.2015.06.026
期刊: TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE
Volume: 99
起始頁: 14
結束頁: 21
Appears in Collections:Articles