標題: Predicting Travel Intention to take HSR among College Students
作者: Hsiao, Chun-Hua
Yang, Chyan
經營管理研究所
Institute of Business and Management
關鍵字: TPB;HSR;attitude;perceived behavioral control;subjective norm;behavioral intention;novelty seeking;trust
公開日期: 2008
摘要: To understand travelers\' willingness to take High Speed Railroad (HSR) and its antecedents, this study added two constructs- novelty seeking and trust- to the model of theory of planned behavior (TPB). Research data was collected in a survey of 300 college students from a university in northern Taiwan. Results indicated that attitude, perceived behavioral control, and subjective norm were found to have positive effects on behavioral intention of taking HSR. Furthermore, novelty seeking and trust also have positive influences on these antecedents of taking HSR intention. Theoretical and marketing implications were derived.
URI: http://dx.doi.org/10.1109/ICMIT.2008.4654486
http://hdl.handle.net/11536/135051
ISBN: 978-1-4244-2329-3
DOI: 10.1109/ICMIT.2008.4654486
期刊: 2008 IEEE INTERNATIONAL CONFERENCE ON MANAGEMENT OF INNOVATION AND TECHNOLOGY, VOLS 1-3
起始頁: 900
結束頁: +
Appears in Collections:Conferences Paper