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dc.contributor.author李美華zh_TW
dc.contributor.authorMeihua Leeen_US
dc.date.accessioned2017-07-20T08:18:49Z-
dc.date.available2017-07-20T08:18:49Z-
dc.date.issued2016-11en_US
dc.identifier.issn2310-8436en_US
dc.identifier.urihttp://ghk.nctu.edu.tw/issueArticle.asp?P_No=44&CA_ID=469en_US
dc.identifier.urihttp://hdl.handle.net/11536/136961-
dc.description.abstract本研究採用內容分析法與深度訪談法,分析臺灣三家中功率客家廣播電臺:「寶島客家廣播電臺」、「新客家廣播電臺」及「大漢之音廣播電臺」使用社群媒體對外溝通,以及使用資訊傳播科技進行組織內部溝通的現象及成效。本研究分析三家電臺之臉書專頁或臉書社團所產製的貼文內容,並訪談三家電臺的管理階層。研究結果發現:三家電臺的臉書貼文類型以資訊型訊息為最大宗,最少的是行動型訊息。至於臉書訊息所提供的效益,則以社會心理為最大宗,金錢的效益最少。三家電臺成員在組織內部溝通的資訊傳播科技方面,會使用LINE、E-mail、Google Drive、電話、手機、Fax、以及臉書。組織資訊傳播科技之於三家電臺之對內與對外的組織傳播過程,具有相當正面的自我評估與認知效應。zh_TW
dc.description.abstractThe current study examines the impact of computer-mediated communication (CMC) on the Taiwanese Hakka radio broadcasting stations in terms of their uses of the social media (Facebook)en_US
dc.description.abstractas well as the uses of information and communication technologies (ICTs) in the organizational communication processes. The current study employs methods of content analysis and in-depth interviews to three mid-power FM Hakka radio stations: Formosa Hakka FM93.1 in Taipeien_US
dc.description.abstractNew Hakka Radio FM93.5 in Taoyuanen_US
dc.description.abstractand Voice of Hakka FM97.1 in Miaoli. Specifiallyen_US
dc.description.abstractthe current study analyzes the content of the postings of their social media (Facebook page or Facebook group)en_US
dc.description.abstractand conducts in-depth interviews with the management of the three radio stations to investigate the proposed research questions. The research fidings indicate that the target radio stations apply social media (Facebook) to communicate to the public mainly by posting informational type of messages and mostly providing with socio-psychological benefits through the postings. The information and communication technologies including E-mailen_US
dc.description.abstractLINEen_US
dc.description.abstractand Facebook are frequently used by the management and employees of the three radio stations to facilitate organizational communication effectiveness.en_US
dc.language.isozh_TWen_US
dc.publisher國立交通大學客家文化學院zh_TW
dc.publisherCollege of Hakka Studiesen_US
dc.subject客家廣播電臺zh_TW
dc.subject電腦中介傳播zh_TW
dc.subject資訊傳播科技zh_TW
dc.subject社群媒體zh_TW
dc.subject臉書zh_TW
dc.subjectHakka Radio Broadcasting Stationsen_US
dc.subjectComputer-Mediated Communication (CMC)en_US
dc.subjectInformation and Communication Technologies (ICTs)en_US
dc.subjectSocial Mediaen_US
dc.subjectFacebooken_US
dc.title台灣客家廣播媒體之組織資訊傳播科技的使用研究zh_TW
dc.titleA Study on the Applications of the Information and Communication Technologies for the Hakka Radio Broadcasting Stations in Taiwanen_US
dc.typeCampus Publicationsen_US
dc.identifier.journal全球客家研究zh_TW
dc.identifier.journalGlobal Hakka Studiesen_US
dc.citation.volume7en_US
dc.citation.spage183en_US
dc.citation.epage226en_US
Appears in Collections:Global Hakka Studies


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