标题: 政治抗议事件中媒体的创新使用与实践:以太阳花运动为例
Mediating the Sunflower Movement: Hybrid Media Networks in a Digital Age
作者: 刘时君
苏蘅
Shih-chun Liu
Herng Su
关键字: 太阳花运动;社群媒体;政治抗议;网路;主流媒体;2014 Sunflower movement;the Internet;political protest;social media;mainstream media
公开日期: 七月-2017
出版社: 国立交通大学传播与科技学系和台湾资讯社会研究学会
National Chiao Tung University. Taiwan Academy for Information Society.
摘要: 近年政治抗议事件中,网路与社群媒体的重要性渐渐超越传统媒体,扮演对话和动员的角色,但是传统媒体仍对公民参与有相当影响力,新旧媒体交互使用成为当代政治抗议的新景观。本研究以2014年太阳花运动为例,以深度访谈此次事件十二位重要行动者的媒体使用行为,发现太阳花运动中的新旧媒体运用有三种特色:一、是新媒体在政治抗议行动中能发挥“无组织的组织”功能,赋权年轻世代以议题分享和串联中介方式,快速聚合大量群众参与行动。二、新旧媒体混合使用,有助抗议者的多元表达,快速和线下民众对话,从价值、政治不平、物资支援和心理上达到宣传最大效益。三、政治抗议过程中,社群媒体利用主流新闻议题和线下活动,在不同阶段号召群众以自由意志决定如何参与,终能转化成多数人的集体行动,但主流媒体也和网路媒体相互影响,改变政治传播样貌。结论指出,网路媒体和传统媒体的创新使用,使得台湾政治抗议事件进入社会事件与科技整合运用的新阶段,科技特色不但让行动者的媒体使用创新,且提供另类论述的发声机会,形成对抗议运动新的意义。
This paper aims to trace the contemporary hybrid media network in a Taiwanese political protest context, focusing mainly on the 2014 Sunflower movement (also known as Occupy Parliament) in Taiwan. The proliferation of digital media use in this protest makes it an significant case study in regard to tracing the complex media networks at work in recent political protests. Tech-savvy activists utilized digital technology such as social media, online streaming services, Google Maps, and collaborative online editing tools to distribute messages and live news, while mainstream media also show signs of technological innovation in reporting news from the event, with newspapers providing live report via internet and social media. This research conducts a set of qualitative interviews with heterogenous actors from mainstream media and alternative media who participated in the Sunflower Movement, from which in-depth data will be gathered and analyzed. In conclusion, the authors argue that mainstream and alternative media form links through technology and digital tools in modern political protest. Interactive technology can be seen as conducive to contemporary transnational political activism. The study further provides an empirical account of the transforming media networks in action in a political protest context.
URI: http://hdl.handle.net/11536/138328
http://ccis.nctu.edu.tw/issue.asp?P_No=43
http://ccis.nctu.edu.tw/issueArticle.asp?P_No=43&CA_ID=392
ISSN: 1680-8428
期刊: 资讯社会研究
Journal of Cyber Culture and Information Society
Issue: 33
起始页: 147
结束页: 188
显示于类别:Journal of Cyber Culture and Information Society


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