標題: To stick or not to stick: The social response theory in the development of continuance intention from organizational cross-level perspective
作者: Huang, Jyun-Wei
Lin, Chieh-Peng
經營管理研究所
Institute of Business and Management
公開日期: 1-Sep-2011
摘要: The rapid growth of online social network sites (SNSs) has raised the research question of why people continue sticking to these sites. This study proposes a social network site stick model based on social response theory to answer this question. This study hypothesizes that group-level social capital (e.g., environmental prompt cues or social cues) positively influences arousal. Group-level social capital includes group-level social interaction, group-level social trust cues, and group-level social shared codes and language. Arousal subsequently induces users to engage in knowledge sharing and social support behaviors, which, in turn, leads to continuance intention. Empirical analysis using a survey of registered users from a popular social network site supports all of these hypothesized effects. Finally, this study discusses the managerial implications and limitations of these findings. (C) 2011 Elsevier Ltd. All rights reserved.
URI: http://dx.doi.org/10.1016/j.chb.2011.05.003
http://hdl.handle.net/11536/14026
ISSN: 0747-5632
DOI: 10.1016/j.chb.2011.05.003
期刊: COMPUTERS IN HUMAN BEHAVIOR
Volume: 27
Issue: 5
起始頁: 1963
結束頁: 1973
Appears in Collections:Articles


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