LED公司新商業模式之案例分析

Abstract

本論文研究某LED製造商（TG公司）轉型的商業模式案例，TG公司是一家提供綠色節能LED照明產品的專業製造廠商，過去一直專注於研發更好的LED綠能照明產品為目標。近年來由於LED照明產業過度競爭，TG公司營運每下愈況，經營團隊遂調整營運目標，藉由多年來研發照明產品的經驗轉型至低能量醫療器材產業，此器材將有美膚的功能，目標客群是女性。但是發展此產品，將使公司由B2B 商業模式轉型至B2C商業模式，本研究擬分析此商業模式轉型之利弊，並研究如何執行此轉型。

This research aims to study new business models for an LED (light emitting diode) manufacturing company (known as TG-company) that recently faced fierce challenges in LED lighting industry and has suffered a substantial loss. To make a turn around, the managing team of TG-company proposed to develop a medical product based on its LED technology. The medical product is designed for improving the aesthetic feature of human skin, and targeted for female customers. Such a new product shall force TG-company to transform from a B2B business model to a B2C business model. This study carries out a systematic analysis to justify the effectiveness of the new B2C business model, and investigates how to implement the new business model.