Explore airlines' brand niches through measuring passengers' repurchase motivation - an application of Rasch measurement

標題:	Explore airlines' brand niches through measuring passengers' repurchase motivation - an application of Rasch measurement
作者:	Chang, Hsin-Li Yang, Cheng-Hua 運輸與物流管理系註：原交通所+運管所 Department of Transportation and Logistics Management
關鍵字:	service quality;repurchase motivation;brand niche;critical incident technique;Rasch measurement
公開日期:	1-五月-2008
摘要:	This study develops a method of measuring airline repurchase motivation exploring service items affecting repurchase, and aiding airlines to self-evaluate their service marketing. An empirical study is conducted involving interviewing 1457 repeat patrons of four major airlines that fly between Taipei and Hong Kong. Rasch measurements converting raw ordinal responses into interval scale values was applied to identify the relatively strong and weak service items for each airline. (C) 2008 Elsevier Ltd. All rights reserved.
URI:	http://dx.doi.org/10.1016/j.jairtraman.2008.02.004 http://hdl.handle.net/11536/14230
ISSN:	0969-6997
DOI:	10.1016/j.jairtraman.2008.02.004
期刊:	JOURNAL OF AIR TRANSPORT MANAGEMENT
Volume:	14
Issue:	3
起始頁:	105
結束頁:	112
顯示於類別：	期刊論文

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