完整後設資料紀錄
DC 欄位語言
dc.contributor.authorHuang, WHen_US
dc.contributor.authorKuai, Len_US
dc.date.accessioned2014-12-08T15:20:13Z-
dc.date.available2014-12-08T15:20:13Z-
dc.date.issued2006-07-01en_US
dc.identifier.issn0969-6997en_US
dc.identifier.urihttp://dx.doi.org/10.1016/j.jairtraman.2006.01.008en_US
dc.identifier.urihttp://hdl.handle.net/11536/14359-
dc.description.abstractThis paper examined how in-flight shoppers differ from non-shoppers in terms of socioeconomic, motivational, and attitudinal characteristics. A telephone survey revealed that in-flight shoppers do not differ from non-shoppers in education and gender. In-flight shoppers, however, are older and earn more money than the average airline passenger. Additionally, in-flight shoppers are more impulsive, more brand conscious, more price conscious, and less risk perceptive than non-shoppers. They are no different from nonshoppers when it comes to convenience and variety-seeking. The in-flight shopper also has a positive attitude towards advertising. (c) 2006 Elsevier Ltd. All rights reserved.en_US
dc.language.isoen_USen_US
dc.subjectin-flight retailingen_US
dc.subjectbrand consciousnessen_US
dc.subjectprice consciousnessen_US
dc.subjectadvertisingen_US
dc.titleThe in-flight shopperen_US
dc.typeArticleen_US
dc.identifier.doi10.1016/j.jairtraman.2006.01.008en_US
dc.identifier.journalJOURNAL OF AIR TRANSPORT MANAGEMENTen_US
dc.citation.volume12en_US
dc.citation.issue4en_US
dc.citation.spage207en_US
dc.citation.epage211en_US
dc.contributor.department交大名義發表zh_TW
dc.contributor.departmentNational Chiao Tung Universityen_US
dc.identifier.wosnumberWOS:000238304200008-
dc.citation.woscount4-
顯示於類別:期刊論文


文件中的檔案:

  1. 000238304200008.pdf

若為 zip 檔案,請下載檔案解壓縮後,用瀏覽器開啟資料夾中的 index.html 瀏覽全文。