標題: | The in-flight shopper |
作者: | Huang, WH Kuai, L 交大名義發表 National Chiao Tung University |
關鍵字: | in-flight retailing;brand consciousness;price consciousness;advertising |
公開日期: | 1-七月-2006 |
摘要: | This paper examined how in-flight shoppers differ from non-shoppers in terms of socioeconomic, motivational, and attitudinal characteristics. A telephone survey revealed that in-flight shoppers do not differ from non-shoppers in education and gender. In-flight shoppers, however, are older and earn more money than the average airline passenger. Additionally, in-flight shoppers are more impulsive, more brand conscious, more price conscious, and less risk perceptive than non-shoppers. They are no different from nonshoppers when it comes to convenience and variety-seeking. The in-flight shopper also has a positive attitude towards advertising. (c) 2006 Elsevier Ltd. All rights reserved. |
URI: | http://dx.doi.org/10.1016/j.jairtraman.2006.01.008 http://hdl.handle.net/11536/14359 |
ISSN: | 0969-6997 |
DOI: | 10.1016/j.jairtraman.2006.01.008 |
期刊: | JOURNAL OF AIR TRANSPORT MANAGEMENT |
Volume: | 12 |
Issue: | 4 |
起始頁: | 207 |
結束頁: | 211 |
顯示於類別: | 期刊論文 |