標題: Metaphor and simplification strategies in the design of tourist guidebooks
作者: Tsai, Chih-Yung
Lo, Chieh-Ling
Tseng, Hsiao-Ting
資訊管理與財務金融系 註:原資管所+財金所
Department of Information Management and Finance
關鍵字: Metaphor;simplification;communication effect;design quality;image function
公開日期: 1-Jan-2017
摘要: Tourist guidebooks play an important role in providing supplementary information to travelers during their journeys and enable them to identify orientation and location and obtain other information. Hence, the design of icons used in tourist guidebooks is crucial. A fundamental design principle for indicative icons is that they should be simple and easy to understand. In this study, 66 university students were recruited in order to experimentally investigate how two strategies - simplification and metaphor - affect the design of tourist guidebooks. The findings demonstrate that to achieve 'semantic conveyance,' the use of metaphor or simplification combined with metaphor can provide the optimal effect. For 'design quality,' the use of simplification has the most significant effect. For 'symbolic significance' and 'comprehensive evaluation,' metaphor or simplification combined with metaphor can achieve the most significant effect. Finally, this paper proposes recommendations and considerations for future studies.
URI: http://dx.doi.org/10.1080/02533839.2017.1356691
http://hdl.handle.net/11536/146078
ISSN: 0253-3839
DOI: 10.1080/02533839.2017.1356691
期刊: JOURNAL OF THE CHINESE INSTITUTE OF ENGINEERS
Volume: 40
起始頁: 536
結束頁: 546
Appears in Collections:Articles