An Advertising Reciprocal Platform for Microenterprises

Abstract

Advertising is a form of delivering commercial messages. It contributes people to get more acknowledge of a product and persuades the potential consumers to take some action, such as buying, sharing, and registering as a member. With the popularity of Internet technology growing up, there are more and more advertising methods using the Internets to deliver promotional messages. Since the benefits of advertising are good for enterprises, enterprises almost spending a large amount of money engaging the advertisement companies to advertise for a new product. Due to the lack of money, microenterprises usually use other suitable methods to promote their products or activities. The common media are the poster, advertising board, and social network. However, not all methods are suitable for these microenterprises. For example, online stores have no appropriate places to post their advertisement. Entity stores have no Internet-related knowledge to manage the fan club on the social platform. And these methods can only deliver messages to the fixed consumer groups. In this paper, we proposed a reciprocal model in order to solve the problem of cost and the fixed consumer groups. The participants obtain the Contribution Point (CP) in the system by helping the other participants to advertise something. They can ask for the other participants to help them by using the CP. When advertisers ask for the other participants to help them, they will consume the CP. When publishers help the advertisers, they will obtain the CP. This method gives an advertising service for free. It can solve the problem of cost. Because participants encounter the different consumer groups compared with each other, this method will make an advertising message reach the different consumer groups. Therefore, this method can solve the problem of the fixed consumer groups.