標題: Mobile Advertising System Based on User Provided Information in Exchange for Free Network Access
作者: Liu, Xiaolong
Yuan, Shyan-Ming
Zhang, Xuebai
Wang, Pai-Hsuan
資訊工程學系
Department of Computer Science
關鍵字: mobile advertising;free netwrok access;ads delivering;advertising system;user information
公開日期: 1-Jan-2017
摘要: With the rapid development of mobile communication technology, the significant increase in the number of mobile device users have created a very strong demand for effective mobile advertising. The key campaign success of advertising is putting right advertisements to right customers. This paper presents a place of interest based mobile advertising system that allows mobile advertising company obtained valuable information from cellphone users. After analyzing this information, mobile advertising company is able to publishing customized ads to the user's mobile device. In addition, cellphone users can get free mobile network data volume by reporting their places of interest. It has been demonstrated that the proposed system is easy to use and would benefit for not only mobile advertising company, but also cellphone user, and the others participations.
URI: http://hdl.handle.net/11536/147132
期刊: 2017 10TH INTERNATIONAL CONFERENCE ON UBI-MEDIA COMPUTING AND WORKSHOPS (UBI-MEDIA)
起始頁: 56
結束頁: 61
Appears in Collections:Conferences Paper