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dc.contributor.authorWu, Yu-Chien_US
dc.contributor.authorLin, Grace T. R.en_US
dc.contributor.authorLin, Jan-Rueien_US
dc.date.accessioned2019-04-02T06:01:07Z-
dc.date.available2019-04-02T06:01:07Z-
dc.date.issued2019-01-01en_US
dc.identifier.issn0022-4456en_US
dc.identifier.urihttp://hdl.handle.net/11536/148721-
dc.description.abstractThe purpose of this study is to explore the managerial question of how travel agents may interact with customers toward the increase of purchase intention of tour packages within a perceived performance risk context. This empirical study utilizes moderated mediation techniques for data analysis. The findings indicate that the consumer perceived performance risk influences the mediated relationship between travel agent customer-oriented behavior and purchase intention via customer trust. The implications indicate that travel companies in a service sector of high perceived performance risk may benefit from incorporating travel agents acting in customer-oriented behaviors in order to increase customer confidence and trust in purchase decision making.en_US
dc.language.isoen_USen_US
dc.subjectCustomer-oriented Behavioren_US
dc.subjectCustomer Trusten_US
dc.subjectPerceived Performance Risken_US
dc.subjectPurchase Intentionen_US
dc.subjectModerated Mediationen_US
dc.titleThe Interaction between Service Employees and Customers toward the Increase of Purchase Intention: An Evidence from Service Industryen_US
dc.typeArticleen_US
dc.identifier.journalJOURNAL OF SCIENTIFIC & INDUSTRIAL RESEARCHen_US
dc.citation.volume78en_US
dc.citation.spage26en_US
dc.citation.epage30en_US
dc.contributor.department科技管理研究所zh_TW
dc.contributor.departmentInstitute of Management of Technologyen_US
dc.identifier.wosnumberWOS:000455859100005en_US
dc.citation.woscount0en_US
Appears in Collections:Articles